Slated for November publication by Sterling Publishing, 'Winning Ways' is the first in a series envisioned by the organization as a thinking person's answer to the popular 'Dummies' guides. Allan Feldman, president of the Leveraged Marketing Corporation of America, Mensa's licensing agent, acknowledges that the book - one of what will be a series - is part of an effort to overhaul what he calls Mensa's 'rather intimidating' image. If gambling is not the first thing that springs to mind when you think of the Mensa society, you're not alone. The book goes on to detail complex strategies for winning at blackjack, craps and baccarat. 'You don't have to be a genius to win at the casino,' we are immediately assured in the new 'American Mensa Guide to Casino Gambling: Winning Ways.' But, author Andrew Brisman adds, you must apply your intelligence to triumph in the gambling house.īut far be it for Mensa International - the international society whose members must score in the top 2 percent of the population on a standardized intelligence test - to dwell on the obvious.